It's not the technology! It's the experience!

"Technology will never be properly packaged by those who venerate it excessively. Anyone in hi tech, are you listening? It's not the technology! It's the experience! And while we are at it, anyone in the creation chain of a product: It's not what you do. It's the combined efforts of everyone involved. Oh, and since I mentioned it: It's not a chain. It's a loop. Unless users and customers have their experience pushed back into the product, it's not complete. In fact, unless you start with their needs you may be in trouble." Bruce G. Lee